Umdlali webhola odumile emhlabeni uvule ibhodlela le-Coke esithangamini nabezindaba, umxhasi oyinhloko we-European Cup.
NgoMsombuluko, isihlabani sebhola uCristiano Ronaldo sihambele isithangami sabezindaba lapho sizokhuluma ngamathuba eqembu lakhe lasePortugal emdlalweni wokuqala we-European Championship (Euro 2020).Kodwa ngaphambi kokuba noma ubani abuze umbuzo, uRonaldo wacosha amabhodlela amabili e-Coca-Cola ayebekwe phambi kwakhe wawakhipha endaweni yokubuka ikhamera.Wabe esephakamisa ibhodlela lamanzi ayefike nalo endaweni yentatheli, washo igama elithi “agua” emlonyeni wakhe.
Lo mdlali oneminyaka engu-36 ubudala uyaziwa isikhathi eside ngokuzibophezela kwakhe ekudleni okuqinile kanye nendlela yokuphila enempilo kakhulu kangangokuthi omunye wabalingani bakhe bangaphambili baseManchester United wahlekisa ngokuthi uma uRonaldo ekumema, kufanele "ungavumi".Isidlo sasemini, ngoba uzothola inkukhu namanzi, bese kuba neseshini ende yokuqeqesha.
Kunoma yikuphi, i-soda ebandayo kaRonaldo ingase ibe umphumela womkhiqizo kuye, kodwa inemiphumela emibi kakhulu ku-Coca-Cola, omunye wabaxhasi be-Euro 2020. (Yebo, umncintiswano kufanele ubanjwe ngonyaka odlule. Yebo, umhleli wakhetha ukugcina igama lokuqala.)
Ngokusho kwe-Guardian, ngemuva kwesithangami sabezindaba sikaRonaldo, inani lentengo yenkampani lehla lisuka ku-US $ 56.10 laya ku-US $ 55.22 "cishe ngokushesha";ngenxa yalokho, inani lemakethe ye-Coca-Cola lehle ngezigidigidi ezi-4 zamaRandi, lisuka ku-US$242 billion laya kuma-US$238 billion.Amadola aseMelika.(Ngesikhathi sokuloba, intengo yesitoko se-Coca-Cola ibingu-$55.06.)
Umkhulumeli we-Euro 2020 utshele abezindaba ukuthi ngaphambi kwesithangami nabezindaba ngasinye, abadlali bazonikezwa i-Coca-Cola, i-Coca-Cola ziro ushukela noma amanzi, wengeza ngokuthi wonke umuntu “unelungelo lokuzikhethela isiphuzo asithandayo.(Umdlali wasesiswini waseFrance uPaul Pogba uphinde wakhipha ibhodlela le-Heineken esihlalweni sakhe esithangamini sakhe sabezindaba ngaphambi komdlalo; njengomuntu oyiSulumane elijwayelayo, akaphuzi.)
Ezinye izinhlangano zincome inhlangano kaRonaldo emelene nesoda yomdlali oyedwa.IBritish Obesity Health Alliance ithe kuTwitter: “Kuyajabulisa ukubona umuntu oyisibonelo esihle njengoRonaldo enqaba ukuphuza iCoca-Cola.Kubeka isibonelo esihle kubalandeli abasebasha futhi kukhombisa imizamo yakhe yokumaketha engenangqondo yokumhlanganisa neziphuzo ezinoshukela.Ebonisa indelelo.”Abanye bayakhumbula ukuthi ngo-2013, uRonaldo wabonakala esikhangisweni se-TV, enikeza "ama-cheese wedges wamahhala" ngokudla kwe-KFC okunempilo okungaphelele, ngakho konke okuthengwayo kwesitsha sikaCristiano Ronaldo.
Uma uRonaldo ezoqala inyama yenkomo nganoma yiluphi uhlobo lweCoke, ungacabanga ukuthi kuzoba yiPepsi.Ngo-2013, ngaphambi nje kokuba iSweden ibhekane nePortugal emdlalweni wokuhlungela iNdebe yoMhlaba, iPepsi yaseSweden yenza isikhangiso esiyinqaba lapho unodoli kaRonaldo Voodoo ahlukunyezwa khona ngendlela ehlukahlukene.Lezi zikhangiso azamukelwanga cishe yiwo wonke umuntu e-Portugal, futhi u-PepsiCo waxolisa futhi wakhansela umcimbi ngenxa yokuthi “[beka] ezemidlalo noma umoya wokuncintisana kabi”.(Lokhu akuzange kumkhathaze uRonaldo: wenze i-hat-trick ngesikhathi iPortugal iwina ngo 3-2.)
Izinxushunxushu ze-Coca-Cola zibe nomthelela omkhulu eNkampanini ye-Coke kunalokhu ezinawo ku-Cristiano.Ushaye amagoli amabili emzuliswaneni wokuqala iPortugal inqoba iHungary futhi waba umshayi magoli ongcono kakhulu emlandweni we-European Championship.Uma esadlalisa inqwaba yezinto azizuzile-futhi kungenzeka enze njalo-singaqagela ukuthi akukho lutho kuleyo ndebe.
Isikhathi sokuthumela: Jun-22-2021